Join Thomas Kolster, author of Goodvertising for a series of 3 webinars from April 29 to May 5, 2020. Registration fee for each of the webinars is EUR 99. However, you can take advantage of the Creativity Week Discount code to get 50% discount on all the webinars. Fill the form below to have the discount code and purchase link sent to you. Scroll down for more information on the webinars.
How to win in Cannes and make the world a better place
Date: April 29th (2 PM CET/9 AM EST) – Duration: 60 mins and 15 mins Q&A
The last decade Thomas Kolster has been at the forefront of the advertising as a force for good movement (Call it Goodvertising, if you want?) and he’s judged everything from impact and sustainability competitions to the global advertising award shows such as Cannes Lions and D&AD. Now, you can learn the insights and the hacks that not only bring you to the award podium but make the world a better place. Thomas will show you how to move your campaigns from saying, doing to really enabling change – keeping you up-to-date with the latest developments in the do-good space and readying yourself for creating effective cut-through creative work that leaves a real impact! Add to that, Thomas will give you a few tricks up your sleeves on how to sell your next great campaign.
Who is it for?
The workshop is for everyone working with advertising and communication on brand, agency or production side. Typically targeted towards creatives, production or directors.
You’ll learn
• The necessary hacks to win in Cannes and create real impact
• The evolution of goodvertising campaigns – and how to sell great work
• How to create effective yet impactful work
Webinar: Sustainable marketing - sustainability as a creative wrecking ball
Date: April 30th (2 PM CET/9 AM EST) - Duration: 60 mins and 15 mins Q&A
Sustainability has come out of the tree-hugging, do-good closet. The possibilities for brands and businesses (as well as people and planet) are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to expand your creative canvas and put into play environmental, health, social and other tangible, world-bettering factors that can be an earthquake under well established, but oblivious brands. Through global examples Thomas will show how brands are turning challenges into success stories where profit goes hand in hand with people and planet, but you’ll also get the clever hacks that help you create effective, yet impactful campaigns. Understand what it takes to do marketing today, or prepare your epitaph – because if you aren’t moving with us, you’re dead in the water.
Who is it for?
The workshop is for everyone working in the cross-section of sustainability and marketing from brand, agency, non-profit or consultancy side. There will be a strong focus on communication and campaigns.
You’ll learn
• Why sustainability matters and the mega trends driving the change
• How to create effective, yet impactful sustainability campaigns
• Understanding and unlocking the three-steps from saying, doing to enabling
The Hero Trap – screw purpose, who can you help people become?
Date: May 5th (2 PM CET/9 AM EST) - Duration: 60 mins and 15 mins Q&A
Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas Kolster, a.k.a. Mr. Goodvertising, shows how to build an authentic, people-first brand.
It's not about making people believe in your brand's purpose, but rather making them believe in themselves and their ability to bring about change. The workshop will provide you with the Arrow-model to create a real brand transformation as well as tools to create relevance and avoid purpose-washing. These tried and tested methodologies are all you need to unlock behaviour change at scale and sustainable growth that benefits all.
Who is it for?
The workshop is for everyone working with brand building, strategy or purpose either on brand or agency side.
You’ll learn
• How to avoid purpose-washing and shape your organisation’s true relevance
• How to play a more meaningful and authentic role in people’s lives
• How to create behaviour change at scale and ultimately unlock sales
You’ll get:
As part of the webinar you’ll receive a PDF “The Brand Transformation Tool” summarising all the learnings and tools plus a step-by-step work sheet “The Brand Transformation Roadmap” to use in your daily work with brands (Usually valued at 30€)