A team from the digital agency, Digisplash, boosted the capacity of the student participants at the Future Creatives Leaders Academy (FCLA), yesterday, during the webinar sessions, with theories on disruptive thinking for brand communications.
Led by Richard Salvador-Adebayo, the team which also had Damilola Williams, Ben Nwokike, Eddie James and Yinka Waje, harped on the need for Creatives to be outstanding in their product and service delivery.
According to Nwokike, "To be disruptive, you need to significantly challenge the norm in consumer industries. It takes being intuitive, daring and social (or wavvy), alongside, to create unique brand storytelling. To think like a shark, you just be peculiar and unconventional."
The experts talked about the need for understanding a customer's demography and psycography to properly be intuitive about their likes, which is key to exceeding expectations.
Waje explained that being wavy means you must understand the trends to properly harness them to create relatable brand Copywriting.
They sited brands like Pepsi, Digisplash, among others, who have challenged the norm and become successful in their field.
The FCLA is an intensive professional immersion programme for students in tertiary institutions who intend to take up careers in advertising and related fields on graduation. It has also been a pathway to the Cannes Lions Roger Hatchuel Academy in France and the Google Campus in Mountainview, California, USA.