The Cannes Lions International Festival of Creativity has opened for Awards submissions for its 72nd edition, alongside announcing the names of the global experts confirmed to lead the 2025 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s very best creative and effective work. This year's Jury Presidents include Ali Ali, Co-Founder and Film Director, Good People Films, representing Egypt on the line-up for the first time, as the Film Craft Lions Jury President.
Cannes Lions has announced significant updates for 2025, including the renaming of the Social & Influencer Lions to the Social & Creator Lions, to acknowledge the growing role of creators in the marketing landscape. Beth Keamy, Chief Digital Officer at TBWA\Media Arts Lab, Global, will serve as Jury President for the Social & Creator Lions, bringing her expertise in digital innovation to lead the Jury in recognising groundbreaking creative work.
In its 10th anniversary year, Glass: The Lion for Change is being redefined to reflect a more expansive vision for social equity. In 2025, the Award’s scope will broaden beyond gender to celebrate creative excellence that promotes more equitable representation across a wider range of communities – from disability and race to sexuality and social inequity. Entrants will be asked to identify the specific community their work represents, outline the problem it seeks to address and demonstrate its meaningful and long-lasting impact. KR Liu, Global Head of Disability Innovation, Google, a celebrated advocate for inclusion and innovation, will play a vital role as Jury President in championing these transformative creative solutions.
Commenting on the Jury Presidents, Simon Cook, CEO, LIONS, said: “We are excited to welcome a diverse and forward-thinking group of leaders who understand the transformative power of creative excellence to drive business growth and impact. All experts in their field, their incredible talent, combined with the commitment and leadership they bring to their roles, ensures the highest levels of integrity and rigor in the judging process. We thank them for all that they will bring to the important task ahead of them in June.”
The Cannes Lions 2025 Jury Presidents have been announced as follows:
