Welcome to CHINI Africa
We Offer Full-Circle Support for the Creative Industry
CHINI Africa champions initiatives that define Creativity, Humanity, Ideas, Newness and Innovation. As Cannes Lions official Festival representative, we are passionate campaigners for creativity. We strongly believe that creativity is a force for business, for good and for change. Round the year, we host several events, training programmes and forums to inspire, promote and showcase creativity, especially from the African perspective. We have become a rallying point for Africa's creative community and a channel for the rest of the world to learn, experience and connect with the diverse creativity of Africa.
Pitcher Festival promotes and celebrates the best of African creativity. The Festival includes programmes like Pitcher Awards, the new Pan-African benchmark for creative excellence; Pitcher Talks - a unique regional platform for leading industry professionals to deliver top-notch seminars and conduct hands-on workshops that address critical issues affecting the industry; Creating a Better Africa, an initiative aimed at mobilizing the private sector towards greater participation in development projects in Africa and youth events - the Future Creative Leaders Academy (for students) and Young Professionals Academy for professionals under 30.
CULTURECODE evolved from a partnership with Miami Ad School, the world's most awarded advertising school. The goal was to provide remote world-class learning experience by engaging some of the best talents in the world to conduct the classes irrespective of their location. This was almost a decade before the pandemic made virtual learning a trend.
Since it's set up in 2011, CULTURECODE has remained the trainer of choice for virtually all the top ad agencies in Nigeria and beyond as well as many forward-looking in-house creative hubs of client companies.
KreativeKlub combines informal hangouts, seminars, webinars and round-table sessions to bring creative minds together and keep them abreast of latest industry developments and trends. Soapbox by KreativeKlub is a monthly online event where industry professionals from around the world review campaigns, share ideas and passions with colleagues.
Creativity Week Africa is the content platform including the Creativity Week Africa Magazine and provides information on CHINI Africa programmes as well as general industry news and information.
Since 2007, CHINI Africa has worked with Lions as the Festival's representative in Nigeria promoting the Cannes Lions Festival and Dubai Lynx. CHINI Africa also conducts competitions to select national flag flyers for the Global Young Lions Competitions and the student Roger Hatchuel Academy in the region.
Since 2004, CHINI Africa has been partnering with Lürzer's Archive International to distribute magazines and books to subscribers across Africa. Lürzer's Archive publications include the bi-monthly magazine and the 200 Best special book publications.
Thames & Hudson
CHINI Africa, through the KreativeKlub Bookshelf programme, partners with Thames and Hudson, one of the world's leading publishers to help equip our community members with the books they need to build their libraries and to build their career.
Miami Ad School
In 2011, CHINI Africa collaborated with Miami Ad School to design a series of online training programmes to help solve the training needs for creative people in Nigeria. We also embarked on conducting annual scholarship competitions to make it easier for Nigerian creatives to access quality training from Miami Ad School campuses in Europe and Ameri